Monday, 11 July 2011

Animation in music videos

Animation is something that is used occasionally for music videos, sometimes for the whole video, a good thing about this is that it saves the cost of having the band perform, as well as setting up sets etc. A great example of a largely animated music video is Californication by Red Hot Chili Peppers:

The concept of the video is that it is a video game featuring the band members as playable characters roaming around LA, this idea helps to set the video apart from the norm.

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