Monday, 28 November 2011

KM - "Nine Inch Nails - The Hand That Feeds" Deconstruction

Artist: Nine Inch Nails
Song Title: The Hand That Feeds
Genre: Industrial Metal
Director(s): Trent Reznor and Rob Sheridan
Year: 2005
Primary Audience: Male 15-24

"The Hand That Feeds" is a song by the American industrial rock group Nine Inch Nails, released as the lead single for the album With Teeth (2005). It is the highest charting song by Nine Inch Nails on all charts except for U.S. Modern Rock Tracks, where it stayed at number one for five weeks, because the single that followed, "Only", stayed at number one for two more weeks (non-consecutively), and the Billboard Hot 100, where "The Day The World Went Away" peaked at #17. It is, to date, Nine Inch Nails' only single to hit the top 10 of the UK Singles chart and the U.S. Mainstream Rock Tracks chart, where it peaked at #2 for two weeks. Source - Wikipedia

The video kicks off with a very out of focus shot of a synthesizer, and this out of focus effect continues throughout the video, and the fact that the video starts off with a shot of a synthesizer signifies the genre (industrial metal) as this is a common feature of IM songs. The shot then pans to all the band members individually, most of the shots used are medium/ medium close ups, and no full band shot are used, this gives narrative enigma as to where the band are actually performing. At 0:32 a shot is used that signifies CCTV footage, which is an idea that our group has also decided to implement.

One of the main features of the video is the use of the "pan and scan" technique, a method of adjusting widescreen film images so that they can be shown within the proportions of a standard definition 4:3 aspect ratio television screen, often cropping off the sides of the original widescreen image to focus on the composition's most important aspects.

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