Monday, 7 November 2011

BH - Trent Reznor on Tunecore

Recently Reznor posted on the subject of TuneCore- something which he says helped him put 'Ghosts' out to the public following the split from his record label. He mentions he's used them following 'Ghosts' with his How to Destroy Angels album and with his various film OST's. So what does this show overall? Digitalization has greatly helped the independent artists stay afloat and keep their independence and still get all their great music out to the user

I began using TuneCore six years ago with the release of Ghosts. They seemed like an interesting and efficient solution to get my music out everywhere and circumvent the existing machine in place at that time. The experience went very well - they actually did what they said they would in a straightforward, transparent, efficient and logical manner… I was sure they wouldn’t have a chance of surviving in the music business with that philosophy!
Years later, we’re both still standing. I’ve continued using TuneCore for all my releases since Ghosts including “The Social Network” and plan to use them for the upcoming “The Girl WIth The Dragon Tattoo” and the new full-length from How To Destroy Angels.
When they reached out to tell me about their new big idea - adding transparency and straightforwardness to the murky waters of publishing administration (which to me is a world as boring and convoluted as it sounds) I was very interested. If they could pull off what they did with distribution on the publishing administration side of things, this could be a pretty big deal - it could be another important tool that further empowers the musician / songwriter directly.
OK, I’m in. Check the link below for more information or check back in a few years and I’ll tell you how it went!
So what is TuneCore? 

Well it seems to be a service which allows independent artists to get their music into the various online stores, like itunes or Amazon mp3, without having to go through a major label. It also allows the artist to maintain 100% royalties and maintain fully copyright of the music they put out through TuneCore. What's interesting is that there seems to be a fee to pay for every single/ album/ ringtone that you put out through them, so it's not entirely profitless.

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