A shot from 'We're in this together
We have decided on a very contrasting style of video with a very dark style to it, bearing in mind prior Nine Inch Nails Videos such as 'We're in This Together now', which features a strongly stylised (B&W) type and use of close ups of lip syncing- then contrasted with long shots of people running
However we also bear in mind other Nine Inch Nails videos, such as 'Closer' & 'The Perfect Drug', also heavily stylised, with Closer being shot using an old film reel from the 20's to give it a more aged look. we hope that a blend of these looks and styles will create a unique video that viewers will want to watch again and again and be the figurehead of a strong media package.
We have paid close attention to the Nine Inch Nails back catalogue of music videos from the early industrial/ pop-esq sound through to the more recent- with more to come and closer analysis to come in future blog posts.